A wellbeing brand for KPMG
KPMG could see the effects COVID-19 had impacted their people. They knew they needed to step up and show their employees across the US, they were there for them.
Thrive is about showing KPMG people, that whatever the challenge, whatever the opportunity, their employer is there to help.
Thrive.
Thrive was built for KPMG people, which meant we needed a human, inclusive and authentic visual style that stood out amongst other KPMG comms.
Bright, vibrant people imagery, bold colours and inclusive headlines were a shift away from the traditional, corporate KPMG blue. But with our direct stakeholders backing, I was able to get the green light from the Global Head of Brand to roll out Thrive as pitched, ensuring the brand still had the KPMG foundations intact.
