The Army Content Hub
Video Campaign - RAD Award winner 2021
The Army isn’t a normal 9-5 career, it’s a way of life. Deciding to join is one of the biggest decisions our audience will make. We needed to immerse candidates in Army life to help them decide whether the Army is the right place for them.
Introducing the Army content hub, a one-stop-shop of non-stop content tailored to the motivators and barriers that people face when making a decision to join the Army.
Master of Your Craft
Through this series, we show our audience that in the Army, you go beyond the role of soldier. You learn skills, gain knowledge and qualifications that many civilians don’t. With support, training and opportunity from the Army, they don’t just do their job, they master their craft.
What makes a…
In this series, we show the clear progression on offer at the Army. We define the differences in each rank and what is takes to be successful. This information is written on the website but sometimes it’s easier to understand when it’s straight from the source. By highlighting expectations and directions for people, we can setting them up for a successful future in the Army.
Can you keep up?
The Army is made up of people with ambitious, brave and go-getter mindsets. Here, we show those mindsets in action, capturing soldiers taking part in different extreme sports alongside recognised legends in that arena. This episode puts soldiers to the test physically and mentally as they attempt to master the skill of Parkour.
How to…
The ‘How to…’ animation series brings to life some of the skills you can learn in the Army that can help in every day life. From how to become a better run to how to survive in the wild, these key skills are going to set you up for success in and out of the Army.
Regional stories: Mark
This series gives us an opportunity to deep dive into an individual’s journey to the Army, how it’s shaped their experience and impacted who they are today. In this episode, we hear from Mark, and how on a mundane Wednesday he made the life-changing decision to join the Army. Despite being a few years older than the rest of the team, that didn’t hold him back. In fact, he was leading from the front.