KFC
Global employer brand
KFC, you know the name, you know the slogan.
They were facing two major problems: a labour shortage at restaurant level following the pandemic, and losing top talent restaurant service centre level due to the great resignation.
We got to work, cooking up a solution that could drive awareness, retain talent and tell the KFC story around the world.
Working for an iconic brand like KFC was always on the career bucket list. But, it came with some challenges. How do we create something unique that can stand alongside the world-famous Original Founder, Colonel Sanders, and the unforgettable ‘Finger Lickin’ Good’ strapline?
‘Bring it’. Our call-to-action, telling the world at KFC, everyone is welcome to bring it; their whole self, their originality, their spice.
Bring it.
Throughout every stage of the project, we worked with KFC teams around the world to create an employer brand rooted in KFC DNA but with enough flex to empower each market to bring it to life in the right way for their location.
We also had to consider where each KFC market is on their employer brand journey. For some regions, this will be their first introduction to employer branding. So we developed a one-stop-shop for all things employer brand. The playbook covered everything our audience needed to know from telling readers what an employer brand is to introducing The Originals, how to capture photography and guidance on different media channels to communicate the KFC story.
The playbook.
