Storytelling
at KFC.
KFC wanted to bring their People Promise Pillars to life and show the world that they’re a business who feed people’s potential. But they didn’t want a campaign with a short shelf life.
We found them a long-term solution: a storytelling platform with people at the heart.
A brand that tells the stories of KFC people; stories of change, growth or moments they’ve been championed. Using real stories from across the world, we showed audiences how KFC colleagues have brought their own spice to the table – and how KFC fed their potential to be their best selves, make a difference or to simply, have fun.
The 12th Ingredient.
Maryam
Raji